Snapshot » USAID http://www.raymondstevenson.com Expert and creative communications services for the pharmaceutical and biotechnology industries. Mon, 06 Feb 2012 12:51:55 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Consumer Expertise http://www.raymondstevenson.com/case-studies/consumer-expertise/ http://www.raymondstevenson.com/case-studies/consumer-expertise/#comments Thu, 01 Oct 2009 17:45:05 +0000 theadmin http://www.raymondstevenson.com/?p=901 image015 usaid2

Context:

  • United States Agency for International Development (USAID)-led effort to prevent AIDS epidemic from exploding in West Africa

Challenge:

  • Need for funding and expertise to create and launch an  awareness campaign to program beneficiaries in French and English

Solution:

  • Researched, created and launched 18-country outreach initiative including media, web site, promotional events, newsletter and brochure in both languages

Results:

  • Many post-launch calls to AWARE Headquarters from West African Ministries of Health and  healthcare organizations to ask about training & funding
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