Making the Case for Public Relations


By Betsy Raymond Stevenson, posted November 6, 2009

Sunday I fly to San Diego for PRSA’s Annual Conference themed “Delivering Value.”  I’m expecting to bring back data, examples and measurement tools to help me  help my clients convey the critical business necessity of communications as budgeting begins for 2010. I promise to share the good stuff here for those of you who aren’t going.  My expectations are high because, a month ago, PRSA launched a campaign to raise awareness of PR’s value called “The Business Case for Public Relations.”  The campaign already includes a library of resources.  You can read more about it here.

In my own session, on Monday, with Impactiviti blogger Steve Woodruff, we will talk about ways that healthcare communicators can work with their Legal and Regulatory departments  to (1) integrate social media outreach into the communications mix and (2) move forward responsibly while waiting for the FDA to issue social media guidelines.  Do you have lessons learned on how to show PR’s business value to management that you can share, below?  What has worked for you?  What hasn’t?
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