By Betsy Raymond Stevenson, posted October 1, 2009
Context and challenges:
- Merrimack needs to raise millions to move their pipeline through development
- They need to find the right language to convey their scientific platform’s unique potential to investors
Solution:
- Conducted market research analysis of key concepts to identify investor understanding levels
- Met with CEO and Senior Leadership Team to share research results and create new investor presentation
Results:
- Interest and enthusiastic response from investors and Board at Morgan Stanley conference
