Product Expertise


By Betsy Raymond Stevenson, posted October 1, 2009

Fragmin fda

Context:

  • FDA Cardiology Advisory Committee to review blood-thinner Fragmin for quality of life indication in terminal cancer patients

Challenge:

  • Higher mortality rates in Fragmin study arm viewed negatively by FDA

Solution:

  • Advised Pfizer team how to clarify the misunderstanding and revised the proposal flow

Results:

  • Unanimous approvable recommendation by the FDA Committee for the new indication

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PROFESSIONAL SOURCES

PR Week Healthcare . prweek
PRSA (Public Relations Society of America) . prsa
Healthcare Businesswomen's Association . hba
Bulldog Reporter The Daily Dog . dailydog
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