Snapshot » Chantix

Study Links Smoking Drug to Cardiovascular Problems

Betsy — Wed, 06 Jul 2011 12:57:27 +0000

Pfizer’s Chantix May Be Tied to Added Heart Risk, FDA Says

Betsy — Fri, 17 Jun 2011 11:44:29 +0000

Quest for Vaccines to Treat Addiction

Betsy — Tue, 03 May 2011 10:48:36 +0000

In Japan, Pfizer Is Short of Drug to Help Smokers

Betsy — Tue, 04 Jan 2011 10:37:30 +0000

Pipeline Expertise

theadmin — Thu, 01 Oct 2009 17:24:39 +0000

Context:

Raise awareness of Pfizer as a major innovator

Challenge:

Belief that real innovation mostly happens in small organizations

Solution:

Betsy’s long-standing relationships with the Wall Street Journal convinced them to send a reporter to meet the varenicline R&D team while this novel, first-in-class candidate was in Phase II trials

Result:

A major feature story in the Wall Street Journal on Pfizer’s innovative research