Study Links Smoking Drug to Cardiovascular Problems

By Betsy Raymond Stevenson, posted July 6, 2011

Pfizer’s Chantix May Be Tied to Added Heart Risk, FDA Says

By Betsy Raymond Stevenson, posted June 17, 2011

Quest for Vaccines to Treat Addiction

By Betsy Raymond Stevenson, posted May 3, 2011

In Japan, Pfizer Is Short of Drug to Help Smokers

By Betsy Raymond Stevenson, posted January 4, 2011

Pipeline Expertise

By Betsy Raymond Stevenson, posted October 1, 2009

Context:

• Raise awareness of Pfizer as a major innovator

Challenge:

• Belief that real innovation mostly happens in small organizations

Solution:

• Betsy’s long-standing relationships with the Wall Street Journal convinced them to send a reporter to meet the varenicline R&D team while this novel, first-in-class candidate was in Phase II trials

Result:

• A major feature story in the Wall Street Journal on Pfizer’s innovative research
  

ABOUT BETSY RAYMOND STEVENSON

Founder and Principal, RaymondStevenson Healthcare Communications (RSHC) >>>

ABOUT RSHC
Building Healthy Relationships

Expert and creative communications services for the pharmaceutical and biotechnology industries. >>>

PROFESSIONAL SOURCES