By Betsy Raymond Stevenson, posted October 1, 2009
Context:
- United States Agency for International Development (USAID)-led effort to prevent AIDS epidemic from exploding in West Africa
Challenge:
- Need for funding and expertise to create and launch an awareness campaign to program beneficiaries in French and English
Solution:
- Researched, created and launched 18-country outreach initiative including media, web site, promotional events, newsletter and brochure in both languages
Results:
- Many post-launch calls to AWARE Headquarters from West African Ministries of Health and healthcare organizations to ask about training & funding
