Snapshot » aromasin http://www.raymondstevenson.com Expert and creative communications services for the pharmaceutical and biotechnology industries. Mon, 06 Feb 2012 12:51:55 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Pharmaceuticals Expertise http://www.raymondstevenson.com/case-studies/expertise-in-pharmaceuticals/ http://www.raymondstevenson.com/case-studies/expertise-in-pharmaceuticals/#comments Thu, 01 Oct 2009 17:16:47 +0000 theadmin http://www.raymondstevenson.com/?p=877 aromasin RSHC_Pfizer

Context and Challenges:

  • Pfizer wanted to grow sales of its last-in-class breast cancer treatment Aromasin
    • Little awareness that Aromasin was the only drug in its class shown to improve survival
    • NICE about to pick only one of the drugs in this class for the UK formulary

Solution:

  • Met with marketing & medical teams to review study data and competitive environment
  • Created and conducted international media campaign on Aromasin’s unique benefit in class

Results:

  • Media campaign key to 30% year-end sales growth, per Pfizer US Director of Marketing
  • Aromasin selected for NICE formulary over competitors
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