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Using the Social Media CenterThe RHSC Social Media Center is a repository of information to help you better understand the social media landscape and to provide education on how to connect with customers, media, bloggers and other important influencers by using collaborative 2.0 tools. In the Center you will find articles from best practices in PR 2.0 healthcare to how to use resources including social media releases and RSS feeds. You will also be able to access other social media expert blogs, the latest articles on social networking and community building, as well must attend social media and web 2.0 conferences/events. healthcare social media newsBy Betsy Raymond Stevenson, posted August 30, 2010
Text messages aren’t helping women to remember to take their birth control pills – Wall Street Journal
Doctor Data: Sizing up the ipad for healthcare ‘Read Write Web’ Thanks to @nidhimathson for alerting me to this post.
The Social Media Bill of Rights for Customers TheDigitalLetter Mayo Clinic and Pfizer expand their social media presenceBy Betsy Raymond Stevenson, posted July 28, 2010
In a regulated industry first, Pfizer has launched it’s own channel on Slideshare. You can check it out at www.slideshare.net/Pfizer. Meanwhile, the Mayo Clinic announced they are expanding their social media presence to include functions for doctors, patients and staff at their new Center for Social Media. You can read the Wall Street Journal interview with Mayo’s Lee Aase here. Excellent commentary on business and the webBy Betsy Raymond Stevenson, posted July 16, 2010
“Twitter, Twitter Little Stars” in Bloomberg Businessweek, by Felix Gillette — as customers make or break brands online, companies rush to hire social media directors….and figure out what they do “On Language, the Web is at War with Itself” on NPR, by Linton Weeks
Healthcare PR and Social Media 101: What will the FDA allow?By Betsy Raymond Stevenson, posted February 1, 2010 This series’ goal has been to make you familiar enough with social media to assess your company’s options and best interests in bringing social media into its communications mix. Over the past four weeks we have explored LinkedIn, Twitter and Facebook. This week, in the last post of this series, I will give you resources to track the FDA’s position on the industry’s use of social media, certainly an important factor in any decision you make. Used well, social media will be a game changer in public health. This is an exciting, if challenging, time. How often do public relations and marketing communications have the opportunity to use a technology for such great public good? Spend your ten minutes a day this week getting familiar with these resources:
Thank you for following Healthcare PR and Social Media 101. Was it useful? What other topics would you like to see explored on RS Snapshot? If you know others who would like this series, please share it with them! Healthcare PR and Social Media 101: FacebookBy Betsy Raymond Stevenson, posted January 24, 2010 This week you’ll be looking at ways pharmaceutical and biotech companies are using Facebook to connect with patients, caregivers, and potential and current employees. I want to thank Jonathan Richman, author of the ‘Dose of Digital’ blog, for making this post so easy. Jon has created a Pharma and Healthcare Social Media Wiki that is the single best resource I’ve found to see how the healthcare sector is bringing social media into the communications mix. Since we are beginning with Facebook, click on the Wiki’s Facebook link. It will take you to an alphabetized list of branded and unbranded pages and apps, beginning with Accuminder and ending with Bayer’s Strong@Heart. Take some time each day this week to visit a couple of sites on the list. Suggestions to help you get started:
For the end of the week: Has seeing ways other companies are using Facebook given you ideas on how your company could use Facebook to build trust, support compliance, provide resources, make connections or recruit staff? |
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