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Using the Social Media CenterThe RHSC Social Media Center is a repository of information to help you better understand the social media landscape and to provide education on how to connect with customers, media, bloggers and other important influencers by using collaborative 2.0 tools. In the Center you will find articles from best practices in PR 2.0 healthcare to how to use resources including social media releases and RSS feeds. You will also be able to access other social media expert blogs, the latest articles on social networking and community building, as well must attend social media and web 2.0 conferences/events. Healthcare PR and Social Media 101: What will the FDA allow?By Betsy Raymond Stevenson, posted February 1, 2010 This series’ goal has been to make you familiar enough with social media to assess your company’s options and best interests in bringing social media into its communications mix. Over the past four weeks we have explored LinkedIn, Twitter and Facebook. This week, in the last post of this series, I will give you resources to track the FDA’s position on the industry’s use of social media, certainly an important factor in any decision you make. Used well, social media will be a game changer in public health. This is an exciting, if challenging, time. How often do public relations and marketing communications have the opportunity to use a technology for such great public good? Spend your ten minutes a day this week getting familiar with these resources:
Thank you for following Healthcare PR and Social Media 101. Was it useful? What other topics would you like to see explored on RS Snapshot? If you know others who would like this series, please share it with them! Healthcare PR and Social Media 101: FacebookBy Betsy Raymond Stevenson, posted January 24, 2010 This week you’ll be looking at ways pharmaceutical and biotech companies are using Facebook to connect with patients, caregivers, and potential and current employees. I want to thank Jonathan Richman, author of the ‘Dose of Digital’ blog, for making this post so easy. Jon has created a Pharma and Healthcare Social Media Wiki that is the single best resource I’ve found to see how the healthcare sector is bringing social media into the communications mix. Since we are beginning with Facebook, click on the Wiki’s Facebook link. It will take you to an alphabetized list of branded and unbranded pages and apps, beginning with Accuminder and ending with Bayer’s Strong@Heart. Take some time each day this week to visit a couple of sites on the list. Suggestions to help you get started:
For the end of the week: Has seeing ways other companies are using Facebook given you ideas on how your company could use Facebook to build trust, support compliance, provide resources, make connections or recruit staff? Healthcare PR Social Media 101: Exploring TwitterBy Betsy Raymond Stevenson, posted January 17, 2010 Welcome back to the second week of Snapshot’s introduction to social media for healthcare communicators. If you are just joining us, you may want to see the first installment of this series, Taking LinkedIn to the Next Degree, below. This week, we will focus on Twitter. Yes, I know, I know…. Do it anyway. If you still think Twitter is a waste of time by the end of the week, you don’t have to go back. Twitter’s value is in who you choose to follow and, eventually, in who chooses to follow you and your company. Blogger Michelle Greer compares social media tools like Twitter to cell phones, writing “You don’t get a cell phone and say, ‘Let me find numbers to plug into my phone to justify the use of this object.’ You think of WHOM you would actually want to call and THEN you plug their number in. It’s the conversations that make the medium interesting.” And, for your company, worthwhile. The only way to discover Twitter’s value is by trying it out. Set aside ten minutes a day this week to:
Social Media 101: LinkedIn to the next degreeBy Betsy Raymond Stevenson, posted January 11, 2010 Most of you reading this are already on LinkedIn. But how many of you are using it for anything more than growing your list of connections and joining some industry and school groups? You can begin to discover LinkedIn’s potential to become your go-to professional resource personally and for your company. Think recruiting, for example. This week, set aside ten minutes a day to try the following:
If you still have some time at the end of the week, please share your experiences and tips for others by posting a comment. Next week: Twitter. What do the FDA and google have in common? They are making changes that will impact your company’s communicationsBy Betsy Raymond Stevenson, posted October 1, 2009 So much is happening in social media that will impact pharmaceutical PR and marketing that it is hard to know where to begin in this first post. The FDA has called for a much-needed public hearing on social media and the internet. The hearing is scheduled for November 12 and 13, with registration closing on October 9. The FDA will accept written and electronic comments through February 28, 2010. This is an important opportunity for healthcare communicators to have input into new regulatory policy that will impact their ability to manage their organization’s reputation in the digital world. For valuable commentary on the opportunities and challenges posed by this hearing, read Shwen Gwee’s take on Med 2.0. Mark Senak makes excellent suggestions on what industry communicators can do to prepare effective comments, and provides a link to the announcement on the Federal Register, at his blog Eye On FDA. |
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