Using the Social Media Center
The RHSC Social Media Center is a repository of information to help you better understand the social media landscape and to provide education on how to connect with customers, media, bloggers and other important influencers by using collaborative 2.0 tools. In the Center you will find articles from best practices in PR 2.0 healthcare to how to use resources including social media releases and RSS feeds. You will also be able to access other social media expert blogs, the latest articles on social networking and community building, as well must attend social media and web 2.0 conferences/events.
By Betsy Raymond Stevenson, posted May 10, 2011
Drug Makers Replace Reps With Digital Tools
Jeanne Whalen, Wall Street Journal
Social Networks Offer a Way to Narrow the Field of Friends
Jenna Wortham, Clair Cain Miller, New York Times
Content Fuels Social Media Interaction
Marketing Profs DailFix
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By Betsy Raymond Stevenson, posted April 25, 2011
Wall Street Journal story by Amy Dockser Marcus on a fascinating use of patient social media groups in clinical trials.
Tags: ALS, clinical trials, patient groups, pharma & pharmaceuticals, research & therapies, Social Media Center
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By Betsy Raymond Stevenson, posted March 21, 2011
@Brian Solis, “Defining the Convergence of Media and Influence”
In the latest part of his interview series Revolution, Brian Solis interviews Technorati Media CEO Richard Jalichandra on their annual ‘State of the Blogosphere’ report, which has found that “Blogs are not only thriving, they’re challenging traditional media in trust and influence.”
Tags: Biran Solis, blogs, communications, PR, Social Media Center
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By Betsy Raymond Stevenson, posted March 16, 2011
Chrysler Group and Aflac navigate some rough waters on Twitter.
Stuart Elliott’s New York Times article describes how Chrysler Group and Aflac each handled negative feedback after a consultant (Chrysler) and a paid spokesperson (the voice of the duck!) made personal remarks that impacted the company’s reputation.
Craig Macdonald, chief marketing officer at Covario in San Diego, an agency for search advertising and social media advertising, offers good advice in the article, recommending “that marketers pursue a strategy of “controlled chaos” in social media.”
“Offer employees some sort of certification course and tell them, ‘We’ll tolerate some negativity and dumb stuff, and we’ll course-correct as we go along.’ ” “Then monitor what they say, course correct — and do better next time.”
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By Betsy Raymond Stevenson, posted February 7, 2011
The New York Times Sunday Magazine praises the Mayo Clinic’s patient information site and accuses WebMD of a pro-pill, pro-pharma bias.
Forbes praises smart strategy behind PepsiCo’s new women’s social network.
Tags: healthcare, Mayo Clinic, PepsiCo, pharma, pharmaceuticals, Social Media Center, WebMD
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