Social Media 101: LinkedIn to the next degree

Most of you reading this are already on LinkedIn. But how many of you are using it for anything more than growing your list of connections and joining some industry and school groups?  You can begin to discover LinkedIn’s potential to become your go-to professional resource personally and for your company.  Think recruiting, for example. This week, set aside ten minutes a day to try the following:

  • Choose three people in your LinkedIn network and write recommendations for them.  Make a commitment to write at least one recommendation a week for the next four weeks.
  • Reach out to some of your contacts (not necessarily the same ones you have recommended) and ask if they would write recommendations for you.
  • Join a group in your field, or start visiting a group you belong to already, and follow its discussions with intent. Look for a question you can answer or an opinion you can comment on – and do it.  Make a commitment to do this once a week for the next four weeks.
  • Post a question asking for help or information.  LinkedIn has groups for just about every specialty you can imagine.  I found my IT support and a vendor to conduct biotech investor/VC surveys this way.

If you still have some time at the end of the week, please share your experiences and tips for others by posting a comment.  Next week:  Twitter.

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