Healthcare PR and Social Media 101: What will the FDA allow?

This series’ goal has been to make you familiar enough with social media to assess your company’s options and best interests in bringing social media into its communications mix.  Over the past four weeks we have explored LinkedIn, Twitter and Facebook.  This week, in the last post of this series, I will give you resources to track the FDA’s position on the industry’s use of social media, certainly an important factor in any decision you make.  Used well, social media will be a game changer in public health.  This is an exciting, if challenging, time. How often do public relations and marketing communications have the opportunity to use a technology for such great public good?

Spend your ten minutes a day this week getting familiar with these resources:

  • #fdasm.com — Fabio Gratton created and maintains this site for “everything about the FDA, Internet & Social Media.” He’s not kidding.  It’s a great resource.  You can catch up on and keep track of the FDA’s current social media policy deliberations, as well as the heated and creative discussions on the topic on Twitter.
  • Eye on FDA — Mark Senak has been following, interviewing, commenting on, and chiding the FDA for years in his popular and insightful blog.
  • SocialRx — Steve Woodruff’s SocialRx will give you good resources to continue your exploration of social media. This site also has an excellent list of the leading industry bloggers.
  • Pharmatweetical – John Mack’s site “at the crossroads of Twitter and the pharma community” is a place to converse about pharma news and developments.
  • Social Pharmer — Shwen Gwee, now with Vertex, created and maintains this social network for people “interested or involved with social media and the healthcare community.”

Thank you for following Healthcare PR and Social Media 101.  Was it useful?  What other topics would you like to see explored on RS Snapshot?  If you know others who would like this series, please share it with them!

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