Healthcare PR and Social Media 101: Facebook

This week you’ll be looking at ways pharmaceutical and biotech companies are using Facebook to connect with patients, caregivers, and potential and current employees.  I want to thank Jonathan Richman, author of the ‘Dose of Digital’ blog, for making this post so easy. Jon has created a Pharma and Healthcare Social Media Wiki that is the single best resource I’ve found to see how the healthcare sector is bringing social media into the communications mix. 

 Since we are beginning with Facebook, click on the Wiki’s Facebook link.  It will take you to an alphabetized list of branded and unbranded pages and apps, beginning with Accuminder and ending with Bayer’s Strong@Heart.  Take some time each day this week to visit a couple of sites on the list.  Suggestions to help you get started:

  • Gardasil Facebook Page — Merck: the first pharma page on Facebook, with more than 100,000 members
  • MS Champions — EMD Serono, Inc. and Pfizer, co-marketers of Rebif
  • ADHD Moms — McNeil Pediatrics
  • AstraZeneca Careers
  • Labs are Vital — Abbott Labs

 For the end of the week: Has seeing ways other companies are using Facebook given you ideas on how your company could use Facebook to build trust, support compliance, provide resources, make connections or recruit staff?

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