Pipeline Expertise


wsj

Context:

  • Raise awareness of Pfizer as a major innovator

Challenge:

  • Belief that real innovation mostly happens in small organizations

Solution:

  • Betsy’s long-standing relationships with the Wall Street Journal convinced them to send a reporter to meet the varenicline R&D team while this novel, first-in-class candidate was in Phase II trials

Result:

  • A major feature story in the Wall Street Journal on Pfizer’s innovative research


ABOUT BETSY RAYMOND STEVENSON

Founder and Principal, RaymondStevenson Healthcare Communications (RSHC) >>>

ABOUT RSHC
Building Healthy Relationships

Expert and creative communications services for the pharmaceutical and biotechnology industries. >>>

PROFESSIONAL SOURCES

PR Week Healthcare . prweek
PRSA (Public Relations Society of America) . prsa
Healthcare Businesswomen's Association . hba
Bulldog Reporter The Daily Dog . dailydog
Raymond Stevenson Healthcare RSHC Copyright © 2012