Pipeline Expertise

Context:

• Raise awareness of Pfizer as a major innovator

Challenge:

• Belief that real innovation mostly happens in small organizations

Solution:

• Betsy’s long-standing relationships with the Wall Street Journal convinced them to send a reporter to meet the varenicline R&D team while this novel, first-in-class candidate was in Phase II trials

Result:

• A major feature story in the Wall Street Journal on Pfizer’s innovative research
  

Tags: Chantix, Pfizer, WSJ

ABOUT BETSY RAYMOND STEVENSON

Founder and Principal, RaymondStevenson Healthcare Communications (RSHC) >>>

ABOUT RSHC
Building Healthy Relationships

Expert and creative communications services for the pharmaceutical and biotechnology industries. >>>

PROFESSIONAL SOURCES